[2] However, YouTube keyword searches are confined to metadata—video titles and labels—rather than the video content itself. Skip Navigation. [92] Following the 2020 election, "fringe, right-wing news channels aggressively pushing unfounded claims of widespread voter fraud" saw a greater percentage increase in views, while Fox News saw a decrease despite YouTube treating Fox as a "promoted, authoritative source". [107] Such videos may encourage, normalize or sensationalize self-injury, may trigger viewers to self-injury, and may reinforce harmful behavior through regular viewing. So, if you are searching for ideas for your YouTube channel, here are ten of the most popular niches for YouTube channels. A video app made just for kids YouTube Kids was created to give kids a more contained environment that makes it simpler and more fun for them to explore on their own, and easier for parents and caregivers to guide their journey as they discover new and exciting interests along the way. [79], More than a third of the U.S. Senate introduced a bipartisan resolution condemning International Criminal Court indictee Joseph Kony 16 days after the Invisible Children, Inc.'s video "Kony 2012" was posted to YouTube. [47] In October 2006, Google paid $1.65 billion to purchase the 67-employee YouTube, seeking a lucrative marketing platform as both audiences and advertisers migrated from television to the Internet. YouTube has millions of user base that log on to the platform […] Inappropriate Content. Think niche: YouTube audiences are curious and search for content across countless subject areas. Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,621 YouTube users), July 2016. Everyone. [32], YouTube was included in Entertainment Weekly's "100 Greatest" list in 2009—though with the ironic praise, "a safe home for piano-playing cats, celeb goof-ups, and overzealous lip-synchers since 2005". YouTube is getting a bit less bluenose-y about its advertiser-friendly content standards. Then It Boosted Fox News / To battle false information, YouTube cut its recommendations to fringe channels and instead promoted major networks, especially Fox News. As people stayed indoors, they didn’t just look for entertainment from video creators — but for social connection, learning new skills, ... Well, over 500 hours of content are uploaded to YouTube every single minute. As it currently stands, the Cambridge content that lives on the Royal Family’s official YouTube page is just a monotonous clutch of their previous engagements, speeches and tours. [33] In 2010, citing YouTube's then most viewed video Charlie Bit My Finger as an example of viewers not choosing what might have traditionally been judged "quality", Advertising Age journalist Michael Learmonth asserted that for information and entertainment the Internet had both killed and redefined the concept of quality. YouTube has facilitated engagement between institutions and individuals, such as between universities and prospective students, and between businesses and employees. There are literally thousands of channels doing the same thing, and they get views and subscribers. [77][78], Old media celebrities also moved into the website at the invitation of a YouTube management that witnessed early content creators accruing substantial followings, and perceived audience sizes potentially larger than that attainable by television. "[60], In November 2013, a video, "There is a Way Forward", was posted to the YouTube channel of Iranian foreign minister Mohammad Javad Zarif as part of an apparent attempt to "set the tone and context" of ensuing nuclear power limitation negotiations between Iran and six world powers. For characteristics of the website itself or its contributors, see. This architecture will provide SONY BMG the opportunity to authorize and monetize the use of their works within the user-generated content on the site. Content creators need to keep an eye on their YouTube stats and data for mobile viewers through third party analytics providers, such as comscore. [64] Whereas YouTube's inherent ability to enable presidents to directly connect with average citizens was noted, the YouTube content creators' new media savvy was perceived necessary to better cope with the website's distracting content and fickle audience. YouTube Kids provides a more contained environment for kids to explore YouTube and makes it easier for parents and caregivers to guide their journey. Here are a few examples: Ask the audience questions directly. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content … Although 33% of respondents said that they go to YouTube specifically for COVID-19 content, a much larger percentage is watching a broad variety of … [89] For example, in Brazil—where YouTube is more widely watched than all but one TV channel—the website's recommendation engine was found to favor right-wing, conspiracy-filled channels including those of "a wave of right-wing YouTube stars (who) ran for office alongside (far-right president) Bolsonaro". [73] Howard quoted an activist's succinct description that organizing the political unrest involved "us(ing) Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world. YouTube TV also serves an industry-leading variety of entertainment and lifestyle content. The top four content categories watched by YouTube users are comedy, music, entertainment/pop culture, and "how to." YouTube was founded by three former PayPal employees in 2005, after they saw a gap in the market for a video sharing website. 2 Up to $500 savings calculated by annualizing mean reported monthly spending on pay-TV of $109.60 and subtracting the annualized $64.99 monthly base package cost of YouTube … To people we love, to people we want to love, or people we don't even know. Conversely, individuals have partnered with advertisers to grow their own audiences, the "Partner Program" enabling individual content creators to monetize videos and even earn livelihoods directly from posting content, with top earners exceeding $10 million per year. You can respond to their answers in comments or in a subsequent video. You must be signed in to the YouTube Kids app to block videos or channels. Congressmen, it is thought that Awlaki's videos were in part responsible for inspiring certain viewers to violent acts. More questions? But keep in mind that it’s possible to watch YouTube content without ever creating an account, so the “logged-in monthly users” number likely underreports the actual number of people watching YouTube content each month. If you use someone’s idea, consider giving them a shout-out. This figure also included people viewing more non-broadcast content on platforms like YouTube and gaming sites. Apart from entertainment purposes, online videos offer tutorials, educational content, presentations, product reviews, and vlogs. YouTube’s other main avenue is corporate media content such as official music videos, which can go viral within a matter of hours and reach 100 … Appears In The latest YouTube stats on when, where, and … [90], Though viewership of far-right videos peaked in 2017—before YouTube's 2019 algorithm changes—through at least 2020 YouTube remained the only major social networking platform that was more popular among right-leaning users. * unless you sign-in to your YouTube /Google account and click Yes to the following warning:. Viacom International Inc. v. YouTube, Inc. https://en.wikipedia.org/w/index.php?title=Social_impact_of_YouTube&oldid=1022005615, Creative Commons Attribution-ShareAlike License, This page was last edited on 7 May 2021, at 21:32. "[80] Politico's Scott Wong described the video, with 84 million YouTube views by its 17th day, as "the latest example of social media changing the policy debate and political dynamic on Capitol Hill. Start connecting with the growing community of VR creators on YouTube. [44] Pew's deputy director observed that news reporting on YouTube was opening up the flow of information and forging new areas of cooperation and dialogue between citizens and news outlets. YouTube’s content for young kids—what I think of as Toddler YouTube—is a mishmash, a bricolage, a trash fire, an explosion of creativity. Now consumers are accessing on demand the content that was earlier limited to linear TV. [116] Emphasizing the importance of the way the 2013 YouTube Music Awards determined winners—social media statistics informing nominations and social media shares determining winners—Thayer asserted that digital-era artists' work must not only be of high quality, but must elicit reactions on the YouTube platform and social media. This decision shouldn't be taken lightly. Entertainment youtube channels list ranked by popularity based on total channels subscribers, video views, video uploads, quality & consistency of videos uploaded . [97], A Frontiers in Communication study published in July 2019 concluded that most climate change-related videos support worldviews that are opposed to the scientific consensus on climate change. YouTube Kids provides a more contained environment for kids to explore YouTube and makes it easier for parents and caregivers to guide their journey. Filled with a dose of entertainment, the channel uploads a special series of videos. [18] In June 2006 YouTube formed its first partnership with a major content provider, NBC, promoting its fall television lineup. Products. [47], The YouTube video Innocence of Muslims (2012), produced privately within the United States, was interpreted by some Muslims as blasphemous in its mocking of Muhammad, and spurred protests and related anti-American violence internationally despite official condemnation of the video by U.S. government officials. Senator Richard Blumenthal said that "YouTube is repeatedly used by malign actors... promoting very dangerous, disruptive narratives", adding that the website "tends to tolerate messaging and narratives that seem to be at the very, very extreme end of the political spectrum". "[51] The imprisonments provoked criticism from the Emirates Centre for Human Rights, which asserted the case exposed the country's problems with due legal process and restrictive Internet laws. [11], Studies by public health researchers have expressed concern about the impact of healthcare information available on YouTube, citing the potential harm to patients if inaccurate or dubious claims are presented as facts. [2], In the year following YouTube's 2005 launch, some early video creators gained large viewing audiences, while others created small, tight communities among mutual watchers. Also, some YouTube videos increase awareness of social issues (such as bullying, suicide and LGBT issues), allow broadened social contact (especially important for the elderly or mobility-impaired), and overcome stereotypes of minorities and minority viewpoints. And more than half of UK adults (55%) with new … But it's still delivering troubling content to young children", "The Week in Tech: YouTube Fined $170 Million Over Child Privacy Violations", "YouTube is pulling Tide Pod Challenge videos", "YouTube deletes 30 music videos after Met link with gang violence", "PEJ: YouTube & News: A New Kind of Visual Journalism Is Developing, but Ethics of Attribution Have Yet to Emerge", "YouTube and News: A New Kind of Visual News", "Now on YouTube: The Latest News From Al Jazeera, in English", "The 22 Key Turning Points In The History Of YouTube", "U.S. warns of rising threat of violence amid outrage over anti-Islam video", "UAE court convicts eight over 'spoof documentary video, "Isis in duel with Twitter and YouTube to spread extremist propaganda", "New Presidential Debate Site? [101] According to the study, online media offer a way to push back against enduring stereotypes. [105] This interaction is particularly beneficial to those with limited mobility. [47] In August 2012 YouTube formed its "Elections Hub" that streamed speeches from American national political party conventions and featured content from eight major news organizations. Welcome to my Channel! Ask the audience to submit ideas for future videos. [52] A number of government agencies have been granted YouTube "trusted flagger" status to prioritize the agencies' reporting of dangerous or illegal content. It feels good to see someone unpackaging a product and talking about what’s in there. Google LLC Entertainment. Contains Ads . "[73] Numerous national governments have censored or banned YouTube to limit public exposure to content that may ignite social or political unrest, to prevent violations of ethics- or morality-based law, or to block videos mocking national leaders or historical figures. [129], This article is about YouTube's impact on the world outside the website itself. [37] In Richards' view, it achieved this viewership by "situat(ing) a piece of music, and the listening experience, in the greater context of all media, all experience"—referring to the variety of content encountered through its "Up Next" algorithm. Advanced smartphones, tablets, and phablets have enabled viewing content online from anywhere and everywhere. [16], Originally posted anonymously by a guitarist seeking suggestions on his playing, a 2005 YouTube cover of the "Canon Rock" adaptation of Pachelbel's Canon received millions of views and spawned hundreds of imitators in "a process of influence, imitation and inspiration". "[71] A 2012 Pew Research Center study explicitly found it noteworthy that protest was the second most popular topic on YouTube, but was not among the leading subjects on conventional network evening news. Personal Vlogging is probably the easiest way to start your own YouTube channel. [106], Some personal-information videos, such as those depicting uploaders' self-harm, may have a negative impact on viewers. [101] Such channels thus target an audience largely neglected by traditional networks, which feel pressure to appeal to a broader audience. "[15] Such fields include dance and music, with Chu saying the Internet was causing dance to evolve,[5] and journalist Virginia Heffernan calling certain music videos "a portal into a worldwide microculture". This is a great starting point, but consider diversifying your content as you go. "[80] In 2015 The Washington Post's Caitlin Dewey posited that the video served as a social model for every subsequent online movement, and was "the first deployment of this thing we're now calling 'emergent opinion-based social identity'. [64] The White House meeting followed a healthcare exchange's December 2013 social media campaign to encourage young adults to obtain Obamacare-compliant health insurance, the campaign including Obama impersonator Iman Crosson's YouTube music video spoof. [75], In countries with more restrictive political and social environments, performers such as comedians in Saudi Arabia have found freer speech to be acceptable through their YouTube channels. "[81], A 2017 New York Times Magazine article posited that YouTube had become "the new talk radio" for the far right. [2] Also, brands were reported in 2012 to pay six figures direct to the most popular YouTubers to create and upload ads. Comscore provides enhanced mobile video reportin g for YouTube and its Partner … Start intro type of videos which helps your channel visitors to know about your channel. ; HBO: access to the HBO channel and HBO video on demand content. File Icon. 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