Customer Demographics are defined by Wikipedia as including “gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location.”. In marketing, a target market represents a group that shares similar attributes such as demographics, income, geography, and buying power. How to use demographic in a sentence. Needs—economic, functional, psychological, social. Demographics refer to the socio-economic characteristics of a population that businesses use to identify the product preferences and purchasing behaviors of customers. demographic segmentation meaning, demographic audience, demographic segmentation in marketing. You’ll want to know the population’s makeup in terms of age, gender, income level, occupation, education, and family circumstances: married with children, singles, or retired. Customer Demographics in a Marketing Plan. To concentrate on a particular type of customer, many businesses engage in market segmentation. What Is a Target Population? They can determine their key customers or target market and create marketing materials. Did You Know? Demographics tend to be concrete variables that are concise and sometimes quantitative. To start, a few quick definitions: Demographic segmentation refers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education. Demographic definition is - the statistical characteristics of human populations (such as age or income) used especially to identify markets. Demographics Definition in Marketing. Wait – Psychographic Marketing? Demographics. Demographic Segmentation. To find that information, you’ll need to spend some time online. Benefits–quality, service, economy, convenience, speed. Demographic segmentation definition. Segmentation, Demographics and Behavior. https://smallbusiness.chron.com/demographics-marketing-22008.html Marketing & Demographic Factors. Segmentation is the process of breaking down the intended product market into manageable groups; it can be broken down by: Behavior. Marketing plans list customer demographics in order to segment consumer groups. 11-2021 Marketing Managers. Demographic segmentation is among the strategies to focus on a unique category of customers. Marketing includes a broad range of business activities that range from research and development to promotion and support after the sale. It is possible to target a certain market for marketing your products or services. Begin your research by checking the demographics of the region that you plan to target. With their target market’s traits, companies can build a profile for their customer base. Target market demographics examples. Target market demographics. 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