Spain sees Russian interference in Catalonia separatist vote. Even if in a few years none of the firms mentioned in this article would remain, we believe we need a thorough overview of the state of play, the stakeholders and their claims, as they stood in late 2017, after the double, and rather unexpected shock of the surprise election of Donald Trump (in 2016!) While both in the US, the UK and in the EU sophisticated regulatory frameworks protect consumers from false, and misleading commercial advertisements, political speech is not judged by the same standards. Yet, we still know little about whether PMT is a tool with destructive potential or if it’s “just” a new phenomenon to be incorporated into our political processes. In the burgeoning literature on how politics and campaigns professionalized in the 1980s and 1990s, it became apparent that some of these developments apply not only to election time, but also to governing (Cook, 2005). Inside the Macedonian Fake-News Complex. Oftentimes the understanding and investigation of PMT provides only an overview of regulations, or focuses only on campaign practices or big data analytics. Internet Policy Review is an open access and peer-reviewed journal on internet regulation. When the Facebook Traffic Goes Away. War in 140 characters : how social media is reshaping conflict in the twenty-first century. Strasbourg: European Audiovisual Observatory. Caplan, R. (2016, November 22). The task of scrutinising the use and impact of PMT techniques on local elections and political systems in Europe could not be more timely. Is political micro-targeting hijacking European democracy? There is no guaranteed “organic reach” for even those civil movements, causes, organisations, political parties, political candidates, activists, who otherwise successfully nurture large and well managed online communities; serious news media need to pay if they want to reach audiences, so there is no “public service”, commercially disinterested, non-profit marketplace for political speech on digital intermediaries (Madrigal, 2017; Wagner, 2017). Retrieved from https://www.nytimes.com/roomfordebate/2016/11/22/how-to-stop-the-spread-of-fake-news/facebook-must-acknowledge-and-change-its-financial-incentives. Political micro-targeting: A Manchurian candidate or just a dark horse? (Borgesius et al., forthcoming). The special issue includes four peer reviewed articles. Mauricio Moura and Melissa Michelson’s empirical study on the effectiveness of different mobilisation efforts in Brazil serves as a useful reminder of why and how we should not take whatever we learn from the US experiences for granted. This special issue does not alleviate all of these potential concerns about PMT, and the research environment around PMT driven practices. International Data Privacy Law, 6(4), 261-275. doi:10.1093/idpl/ipw021, Balázs, B. In response to the use of PMT in the UK Brexit campaign, these provisions stood central in an investigation of the UK Electoral Commission into the extent to which the divestitures in PMT were potentially in conflict with the British rules on campaign financing. Rich media, poor democracy: communication politics in dubious times. In this context, it can be useful to learn from the diversity of emerging (self)regulatory approaches and experimentations with new solutions in the European Union member states. Due to its unregulated nature Whatsapp played a central role in the general elections in Brazil. And while the prominence of interview based findings is not combatted in this issue either, papers rely on a wide variety of data. Jeff Chester, Center for Digital Democracy Reuters. bodo is blue: welcome to sofapaka August 27, 2020 NEWS We are pleased to announce we have secured the signature of defender Michael Bodo from Kariobangi Sharks . Moura and Michelson’s study suggests that it has a strong impact when it comes to its ability to mobilise voters. Nevertheless, this selection of studies does offer bigger diversity of cases and foci. Routledge. The challenge is to transport the provisions about equality and fairness, transparency and oversight to the new digital realities of PMT, as well as to the new central players: digital platforms, but also data brokers and analytics firms. 2017. The current architecture of the platform does not allow, once. Analytics companies such as Cambridge Analytica? In Europe, the the Council of Europe’s Venice Commission - with representatives from 60 countries - in 2002 established five fundamental electoral principles, including “universal, equal, free, secret and direct suffrage” - principles that have guided the way national governments design and enable their electoral systems, including the way political advertising is regulated. At the core of the concept is the use of data and analytics to craft and convey a tailored message to a subgroup or individual members of the electorate. Retrieved from http://www.obs.coe.int/documents/205595/8714633/IRIS+Special+2017-1+Media+coverage+of+elections+-+the+legal+framework+in+Europe.pdf, Bennett, C. J. More importantly, we appreciate and encourage initiative. One might ponder, whether this unexpected turn of events will actually be beneficial in mitigating the worst theoretically predicted threats of PMT and enable us to exploit the opportunities it offers in a more systematic and orderly manner. 1. The child was first brought into a playroom where there were a number of different activities to explore.The experimenter then invited an adult model into the playroom and encouraged the model to sit at a table across the room from the child that had similar activities. As the use of PMTs is slowly becoming the new normal in political communication, it is also pertinent that we, as scholars develop and refine the appropriate theories, research methods, and frames in which we can study PMT across different territories, jurisdictions, media and political systems, and compare our findings, before making bold claims about the effects and normative implications of PMT. Your IP: 172.96.176.8 Bodo who played a critical role in the promotion Kariobangi Sharks … doi:10.14763/2014.4.340, Bodo, B., Helberger, N., Irion, K., Zuiderveen Borgesius, F., Möller, J., van de Velde, B., Bol, N., van Es, B., & de Vreese, C. (2017). His most recent book is on the role of P2P piracy in the Hungarian cultural ecosystem. Their respective texts have the common concern for the future of democracy, in an era dominated by unchecked commercial influence over the political communication process, foreign meddling, and unaccountable, intransparent digital middlemen. Wired Magazine, 15. Apa, E., Bassini, M., Bruna, A., Blázquez, F. J. C., Cunningham, I., Etteldorf, C., … Rozendaal, M. (2017). There is a strong market for both “TED-talk-sized utopian visions”, and the most dystopian doomsday scenarios of political deception, fragmentation and the ultimate collapse of democracies. This paper analyses the spread of misinformation in the context of 2018 Brazilian elections. For the past decade, a central ambition of regulatory reforms in the area of data protection law but also consumer law sought to create a fairer level playing field for the commercial sister of political advertising: behavioural targeting (BT). Moreover, this access is on commercial terms, and on commercial terms only, where the audiences are sold to the highest bidder, without any regard to wider, societal concerns, such as the protection of voters from fraud; a diverse, balanced and competitive marketplace of ideas; a well-informed citizenry; or a level playing field for political parties. On the other hand, few, if any theoretical models managed to foresee what turned out to be the greatest threat of not only PMT, but of digital platforms and intermediaries in general, namely that bad faith (state) actors do possess the resources and the incentives to weaponise digital communication platforms, and in times of elections PMTs, and turn them into highly disruptive tools of information warfare (Maréchal, 2016; Patrikarakos, 2017, Powers, 2010). (2017). They have also become part of the mission-critical campaign infrastructure, next to the traditional media. On the other hand, PMT coincides with other fast-paced and almost disruptive developments. Stichting Reclame Code, Reclamecode Social Media (RSM) https://www.reclamecode.nl/nrc/pagina.asp?paginaID=289%20&deel=2, 3. https://www.dataprotection.ie/docimages/documents/DPCanvasGuide.pdf, 4. (2014). WhatsApp and political instability in Brazil: targeted messages and political radicalisation, Internet Policy Review 2019. Finally, it is increasingly apparent the interests of digital intermediaries who enable PMT techniques are not necessarily aligned with the interests of voters, political parties, or the interests of society at large (Caplan, 2016). Sophie in 't Veld is a Dutch politician, Member of the European Parliament for Democrats 66, a Dutch liberal party. Using in-depth interviews they then identify the limited German parties’ use of PMT. This obligation has resulted in rules on various aspects of political campaigning in general, and political advertising specifically. How significant is algorithmic personalization in searches for political parties and candidates? The discussion about the regulation of PMT on platforms is part of a broader discussion about the social responsibility of platforms, and the extent to which we can oblige large commercial Silicon Valley companies to observe democratic values, such as media diversity, fairness and equality in the democratic process. Tom Dobber, Damian Trilling, Natali Helberger, & Claes H. de Vreese, University of Amsterdam, Restrictions on data-driven political micro-targeting in Germany Retrieved from https://www.wired.com/2017/05/nsa-director-confirms-russia-hacked-french-election-infrastructure/. New York: Basic Books. So far much of the legal debates around political advertising have concentrated on the scope and affordances of data protection law (Bennet, 2016). It can be employed to create energy and interest in a campaign, election and candidate, but it can also be used to create disinterest and apathy. Research on PMT is burgeoning. Similarly, while the commercial advertising industry has developed since long codes of conduct and instances to guard over the fairness and truth in advertising, including digital advertising, such self-regulatory initiatives in the field of political advertising still need to be developed.
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