We already have this email. But these are unusual times, so please check that venues remain open. What’s the idea behind this? I want people and artists to see Soft Opening and think, why am I seeing the artwork I associate with a gallery on the tube? It gets to a place where you’re getting older and you need to pay the bills, so it’s a little self-reflexive in that way. By signing up you agree to our We’re not conditioned by the conventions of the gallery. What curators and artists have inspired your practice? ... Soft Opening. for help and enquiries contact team@galleriesnow.net. Antonia Marsh: It really started because I was looking for a bigger space. What made the idea of Piccadilly Circus tube so interesting and cool because is that there’s such a mix. Part of Soft Opening will see some of the shows also taking place in your home. We’re not prepared for it, so the hope is that there will be more of an organic response to it. I’ve put these three white walls behind a pane in the middle of a tube station. It’s no longer a choice because it’s just there. Even if the project looks different and feels different, it still comes from the same place. Yet, in the hands of curator Antonia Marsh, a special kind of artistic rebellion is taking place in the most unexpected of places; a central London tube station. Soft Opening, based in the heart of London’s commercial art world, is deconstructing our notion of what an arts space is. But with everything, there has got to be a balance. Antonia Marsh: Part of the joy of this project is that you can’t have any actual exhibition openings inside the station. There’s still a drive similar to that with Soft Opening. All rights reserved. He’s about to start putting together the second issue and I think it feels like a good time for him to start promoting it. It’s just a bit of fun. Date Sep 22 2020. SAC Gallery | Soft Opening. 00. seconds. I also want to make evident and break down all the constructs we have around the white cube. Art exhibitions at leading galleries around the world. It’s an intimate social reaction, whereas if you don’t know me... how would that inform your behaviour when seeing the art? In terms of programming, it’s good practice because I can book in an artist every month. So that’s another complexity. Antonia Marsh: In terms of my practice more broadly, Soft Opening is the maturing of that radical impetus that was behind Girls Only. Antonia Marsh: The answer changes all the time. This pops up a lot in LA and New York, but really the idea is nothing new in terms of exhibition history. I think that you do behave completely differently in a show in someone’s house because you don't really know how to react. The best bit is that the show opens on the 15th (February) but we’re not having an official opening – it’s in a tube station after all. Soft Opening . The Northwest Center for Child Care Retention & Expansion, which had a soft opening in August, aims to provide numerous resources for local community child care needs. It’s all an experiment so we’ll see what happens. Story and photo by Amy Kepferle. I love that attitude. It’s an ideal space for me because you can lock it up and sod off. Who are some of the other artists you’ve got on board for Soft Opening? People rarely look at the artwork at openings anymore. Matt has rented this 0800 number that you can call for “spiritual advice", and the video on the monitors in the space function as a dance-video-cum-advertisement for the number. However, it’s equally as important for artists to be radical in their practice. Hans-Ulrich Obrist famously curated his first show in his kitchen. Antonia Marsh: Due to the fact that we’ve had the space since January, before the opening we wanted to warm it up a bit. Probably London’s only 24-hour gallery, Soft Opening is a window space in Piccadilly Circus station that puts on contemporary art for the commuting hordes. and also Piccadilly is right in the heart of the commercial art world. In terms of its curatorial methodology, Girls Only was concerned with understanding how a residency programme for young female artists might function depending on what each artist needs from a space or a curatorial initiative in each city. You have to take a nuanced approach: remaining accessible without coming across as condescending to your audience. © 2013-20 GalleriesNow.net. In that way, I can be a lot more current and urgent in terms of what I’m programming, and the artists I want to work with, I can immediately work with. Wednesday February 20 2019. Antonia Marsh: Theo White is next up. Eau Gallery Soft Opening + Add to Google Calendar + iCal export; 00. days. “It’s something different; it’s experimenting and playing with something that hasn’t been played with before” – Antonia Marsh. Antonia Marsh: Yes! Alternative spaces as a catalyst for art projects is nothing new. All rights reserved. It’s something different; it’s experimenting and playing with something that hasn’t been played with before. You can also access exclusive features and subscribe to our newsletters. I can’t stay away. Which is great because it means artists from further afield can really get involved in their work for a show, and get to know the space a bit better before they decide what’s going to go in there. You’ve got an amazing legacy of female artists and practitioners like Maria Eichorn and Mierle Laderman Ukeles who have both played with the idea of the gallery space. There’s also this potential to have the Soft Opening space for three years and that’s great for me. The audience is really important too. By using GalleriesNow.net you agree to our use of cookies to enhance your experience. Time Out is a registered trademark of Time Out Digital Limited. By contrast, Matt Hilvers’ show considers God and spirituality. 00. hours. Register with GalleriesNow.net, You should have received an email with a link to a reset password page. It’s not something you’d expect to see whilst you’re out and about your commute. Rather than having a gallery space which I have to tend to and manage, all day every day, I’ve got this experimental space which is far more freeing. Browse new exhibitions, artists, selected works and other leading galleries near you and worldwide. Look out for your first newsletter in your inbox soon! It almost ended up like a weird kind of peepshow. You’re not denying the artwork but instead, it’s playing with it and poking fun at it. So challenging the idea of what an art space can be is an important component to Soft Opening? Six million people go through Piccadilly Circus every year. Time M-Sa for month of June 11:00 am - 4:00 pm. We’ve also got Grace Ahlbom and Ariana Papademetropoulos from LA, and Claire Barrow, whose art I love and avidly collect. Try another. Wednesday, October 21, 2020. Groundbreaking residency programmes such as Girls Only, suitcase shows in different hotels around the world, as well as curatorial shows titled, Toilet Humour and Send More Nudes are emblematic of the DIY attitude at the heart of Marsh’s practice. Sometimes I do love going to openings but it’s just a massive relief that I don’t have to organise one every month. I think the viewer immediately becomes unsure as to whether they are also being filmed or photographed, so there’s this fascinating double take that enables Frank to engage with his interests in surveillance. Yet, with Soft Opening, there are children walking past so you can’t have any nudity. 2114. Taking its title “Daily Commute” from a poem Frank wrote years before, we showed the video hidden behind his signature tracing paper across all the windows bar a small slit next to his poem. As a logged in user you will be able to save your favorite artworks, galleries, artist and events. Explore what's on at Soft Opening. Also, I always bang on about this but Tracey Emin and Sarah Lucas did this project called The Shop where they rented a shop on Bethnal Green road and put in all this shit art that was made by their mates and sold it. We’re trying to engage with the language of advertising in a lot of the shows because of the nature of the space so the number rental plus the video itself really taps into that. I already did a residency programme with Girls Only and now I’m doing it again. We started looking into it. 00. minutes. I’ve also got a spare room at mine, so alongside Soft Opening the artists are gonna stay and do a mini-residency programme in my flat. Soft Opening launches 15 February 2018 inside the Piccadilly Circus underground. Posted: While this gives you the opportunity to communicate things to a wider audience, there are also things you have to consider.

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