Belstaff's new flagship on London's Regent Street. ecommerce platform and online operations. Current CEO Gavin Haig will step down “by mutual consent” with immediate effect. Lee John Kenny Head of Partnership Marketing at INEOS Grenadiers Cycling Team Manchester. Wright declined to say whether Belstaff is profitable, saying instead that the business is “healthier” in all aspects of its operations. “Product, distribution channels and brand awareness were the things that had to be co-ordinated, explored and developed in parallel and with urgency,” says Wright of her first assessment of the label, which under JAB had positioned itself as a luxury brand complete with catwalk shows. Over the course of our meeting, which takes place on an early Friday morning, a steady stream of customers trickles inside. By Pui-Guan Man 11 January 2018. As a result, fashion industry veteran Helen Wright has been named as his replacement. Enter your email to stay updated with newsletters, event invites & promotions via email from Vogue Business. At Karl Lagerfeld as global vice To receive the Vogue Business newsletter, sign up here. Sign up to our newsletter for a truly global perspective on the fashion industry. Along with a repair service corner, an in-store cafe and places to relax, the stores offer activations like panel discussions and podcast recordings. As CEO at Anya Hindmarch, the company added, Wight executed an important She was president EMEI at LVMH/Fendi leading regional On this episode of Meatpacking Unpacked: Community Connected, Helen Wright, CEO of Belstaff, discusses why how she presided over the expansion of Belstaff’s brick and mortar presence and why they selected Meatpacking for their NY store. Browse the latest additions to our men’s ranges, including hand-crafted woollen jumpers and versatile cotton twill shirts. E-commerce investments are ongoing, and improvements in customer journey, product presentation and sizing algorithms remain a priority for the brand. led European retail and merchandising divisions. 2017. “We want people to have a good rummage and have fun here,” Helen Wright, Belstaff’s CEO of nearly two years, says from a leather chair in the middle of the shop floor. president retail, she partnered with investors in a global rollout of the and Helen Wright as the new CEO of Belstaff. Email us at feedback@voguebusiness.com. A sales assistant a couple of feet away is busy rewaxing a jacket left by a customer. A senior, international luxury and lifestyle business leader. Meatpacking unpacked: Community Connected Helen Wright, CEO, Belstaff. Belstaff CEO Helen Wright adds, “For almost a hundred years Belstaff has outfitted those with an adventurous spirit, those who meet life's challenges head on, those who willingly push the limits. Belstaff CEO Helen Wright at the brand's new flagship store on London’s Regent Street. Wholesale, which similarly to the brand’s product offering has been trimmed down to the essentials, remains a “complementary factor” but only with key players able to prioritise brand curation and give it exposure in new territories. brand via a new retail store concept across key international fashion Belstaff CEO, Helen Wright, said: “For almost a hundred years Belstaff has outfitted adventurous spirits and individuals who set out to push the limits of their being. In 2017 Belstaff opened a store in Ginza Six, Tokyo. Under Ineos, which acquired the brand from German holding company JAB in November 2017, Belstaff has refocused its product offerings and distribution channels. Facebook gives people … Robin Hutson has been appointed as non-executive Chairman of the business See Helen Wright's compensation, career history, education, & memberships. The overhaul — which has seen a new focus on direct-to-consumer operations and a trimming of wholesale partners and product offering — has been positive. Belstaff, +5 more University of Sydney Helen Wright Finding people to do their best work to work for a company that makes games and in turn changes lives. Direct sales are up 42 per cent year-on-year and today account for 60 per cent of total sales, up from a little less than 50 per cent before the acquisition. Following acquisition, Belstaff’s direct sales rise 42 per cent. Wright and her team also zoomed in on the website customer journey, streamlining design, expanding language accessibility, adding payment solutions and providers, and expanding shipments from 54 to 177 countries. (Simpler designs start at just £250.) You can unsubscribe at any time. “The jackets they wore are still made by Belstaff today,” said Helen.These are exciting times for Belstaff. Wright, 52, joined Belstaff in January 2018, after two and a half years as CEO of Anya Hindmarch and, prior to that, senior roles at Karl Lagerfeld, Fendi and Bamford. Helen Wright. The new bricks-and-mortar operations will follow the structure of the existing ones, which have all been refurbished or relocated to mirror the brand’s new lifestyle direction. “Issues arise if, over time, the brand hasn't been able to guarantee product innovation, as it won't be perceived as a bargain anymore.”. mutual consent with immediate effect. “When a brand with good consumer awareness and recognisable products can't sustain its historical price point anymore, lowering prices allows it to broaden its consumer base,” says Mario Ortelli, managing partner of luxury advisory firm Ortelli&Co, adding that the strategy can be successful when the brand is able to continue to build brand equity. “This is a really great moment for Belstaff. The space could be easily mistaken for the drawing room of a British country house, albeit one with an abundance of clothing racks and motorcycle memorabilia. When Belstaff announced the opening of its new flagship on London’s Regent Street, the emphasis was on creating a welcoming space where consumers could shop, hang out and maybe enjoy a cup of coffee. Sarah Doukas, founder of Storm Management modelling agency, which she managed for 30 years, also joined the Belstaff board this year. Recently appointed CEO Helen Wright announced the news. In late 2017 Belstaff was bought by UK company INEOS. “Cycling has an incredible history of grit and determination which is reflected in our own. “But having products along with great coffee and relevant marketing actions like the podcast is driving traffic.”. Helen Wright is appointed CEO of Belstaff, after a long career in luxury fashion brand management including senior roles at Anya Hindmarch, Karl … distribution, merchandising and marketing activities for the Italian Belstaff CEO Helen Wright adds: “For almost a hundred years Belstaff has outfitted adventurous spirits and individuals who set out to push the limits of their being. View Helen Wright’s professional profile on Relationship Science, the database of decision makers. These adjustments have brought the brand into closer competition with brands like Barbour, another British outerwear label known for its £250 waxed jackets. For almost 100 years, Belstaff has kitted out some of the most daring people the world has ever seen, including aviator Amy Johnson, adventurer TE Lawrence and revolutionary Che Guevara. Ineos completed the Belstaff chief executive Helen Wright said: “With its working history, eclectic culture, and art and design community, the Meatpacking District is the perfect home for our New York store. CEO, Belstaff. Helen Wright is Chief Executive Officer at Belstaff Group SA. Hotels of which Jim Ratcliffe is a major owner shareholder. She has been a Director (DIRECTOR) of BELSTAFF INTERNATIONAL LIMITED for 3 years, Director (DIRECTOR) of BELSTAFF PROPERTY LIMITED for 25 months. I have a talented team member who Growth has been driven primarily by e-commerce, which has seen sales increase 70 per cent over last year. The jacket used to have a starting price of £595 but now starts at £450. 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