Damon was born to push limits. Since then they have only released two models, one of which was a limited edition called the Hypersport Premier. By that, I mean that the bike has yet to enter production. It makes the prospect of heading out into traffic that much less daunting. They don’t care so much about owning a motorcycle that's mean-looking and sounding—they want a motorcycle that makes them feel safe.With CoPilot, Damon checks these boxes. Welcome to The Globe and Mail’s comment community. But what if exotic car makers like McLaren, Mustang, Porsche, and Rolls-Royce made motorcycles? That leads him to believe that people are optimistic about the future and that they are willing to trust Damon. “The motorcycle industry has a safety problem,” says Damon co-founder and chief executive Jay Giraud, “but nobody’s talking about it.”. He added that current models already are autonomous to a certain extent, using the BMW S1000RR’s traction control as an example of how a system works—on its own—to keep the wheels grounded. Damon was born to push limits. Sometimes, would-be riders never get on a bike in the first place, intimidated by the risks associated with doing so. However, it’s not perceived as a friendly brand. The number of bookings has more than doubled and continues to grow daily. So, how are things going for Damon, and what’s in store for the company? I asked Giraud how the bikes will be produced once they hit production and he said that most of the process will be automated and completed in-house, with certain components assembled by hand. We create technologies to solve a frontier problem for the world, to bridge the gap between humans and machines, to ensure every person on those roads is safer. The captured data is then sent automatically to the Damon cloud platform via 4G. With the Hypersport, he hopes that Damon will create an electric revolution and set a new standard for the industry. The bike can also be linked to an app that evaluates the rider, helping you hone your skills with real-world feedback. Add to that the fact that Alta co-founder Derek Dorresteyn is part of the Damon crew and I think we're onto something. Damon Motorcycles. Canadian startup Damon Motorcycles made a lot of waves when it debuted its first electric motorcycle: the Hypersport. It all started when the Vancouver-based company announced its … That almost sounds too good to be true and, to a certain extent, it kind of is. In March 2020, Damon released a duo of special-edition Hypersports dubbed Arctic Sun and Midnight Sun available for pre-orders. As for the topic of new models, Giraud didn’t elaborate. Kind of. 1-15 of 31. In his opinion, the trend is inevitable and is part of the technology's evolution. That’s why purchasing a battery pack from a third-party supplier doesn’t cut it for Damon. If future motorcycles can avoid crashes on their own, they eventually will. Damon has positioned its EV entry as an ultra-fast, smart and safe motorcycle. He explained that designing a battery that not only meets their extremely high (ambitious?) The future of motorcycling: Canadian startup Damon has a bold claim for their electric motorbikes, but, perhaps, they have a point. But those who don’t ride are missing out, as the quickest motorcycles handily outperform even supercars for a fraction of the cost, are easier to park and offer an unfettered experience that’s unlike pretty much any automobile. The bike itself is a slick-looking product, fitted with slim LED headlights, 3D-printed details on the exterior and fat performance tires. Motorcycles come with risks to match their rewards – but what if that risk was lessened? , he hopes that Damon will create an electric revolution and set a new standard for the industry. It sounds like the kind of argument you always get between enthusiastic riders, and indeed almost everyone on Damon’s team is a passionate motorcyclist already. Yamaha Europe Drops Second Teaser Video For New R Bike, Kabuto’s New Shuma Full-Face Helmet Arrives In Time For Summer, This Custom Ducati Monster S4RS Is A Rolling Work Of Art, New Norton Motorcycles CEO And CTO Announced By TVS Motors, Husqvarna Working On Vitpilen And Svartpilen 501. Despite the pandemic, the company still receives an average of two to three new orders a day. It would be awesome, of course, but how would they … He said there's a similar situation with Ducatisti who aren’t always inclusive and tend to be very protective of the brand. Mission Team Careers News Newsletter RESERVE NOW HYPERSPORT He admitted that he thought the company would have to break a few walls and to work a lot harder for exposure but the response has been overwhelmingly positive. Damon Motorcycles, a Vancouver-based electric motorcycle startup, made a splash earlier this year when they announced their Damon Hypersport Premier … He wants Damon to be perceived as an approachable brand, one that's inclusive and makes everyone feel welcome. Damon Motorcycles was founded on 5 April 2017. Stay on top of all our Drive stories. "They aren't better than gas bikes,” referring to the technology's range and limitations. Damon Motorcycles is experiencing skyrocketing growth despite the global economic effects of COVID-19. However, Damon Motorcycles now produce one of the most technologically advanced motorcycles ever made. Damon Hypersport Arctic Sun and Midnight Sun. Damon Motorcycles for sale. The bar is set high and there’s no compromise possible which is why Giraud feels they must develop a product that will meet and hopefully surpass the expectations. Overview. When I asked him about the bike’s developmental stage, Giraud said that they’re pretty much at the mid-point now. On the contrary, he knows a lot of successful Millennials. We also talked about brand image, another contributing factor of the company's popularity with Gen Y. Damon is brand new to the motorcycle landscape and has yet to find its groove—that also leaves its brand image canvas blank, an opportunity for Giraud and his team to paint what he hopes will be a friendly picture. Of course, I was curious to know what makes the Hypersport so appealing to the Snowflake generation with a bad rep according to Giraud. I could see Damon introduce a stripped-down, model? He explained that the notion of safety has evolved and that the current and future generations are used to safer vehicles equipped with more high-tech features. Sign up for the weekly Drive newsletter, delivered to your inbox for free. Manufacturer: Kawasaki Heavy Industries Ltd. (KHI) Damon is looking to change the perception of motorcycle riding by making it safer. Motorcycles are produced in Japan, Michigan, Philippines, India, Indonesia, Bangladesh and Thailand. What does this "battery company" want to achieve next? He used Harley as an example, explaining how the brand has that badass image, almost a little scary, which has been its biggest selling point for decades. 7. Giraud heads up Damon, also known as DamonXLabs, a small Vancouver B.C. concern that is showing not one, but two prototype motorcycles that integrate not just the same kind of … It’ll attract owners who understand that electric power comes with performance benefits and who are looking to add a layer of safety to their riding through the use of technology. “An electric motorcycle company is a battery company,” Giraud stated when we touched on the subject. Before coming to Damon, Kwong worked for Recon Instruments, a Canadian company that made heads-up displays (HUD) for snowboarding and the like. Gas bikes, ” referring to the future World ’ s testbed Yamaha few only... Is designed to keep its riders safer he said that the public ’ s in for! Of motorcycle riding by making it safer a Vancouver-based electric motorcycle: the where are damon motorcycles made. My account, read more about following topics and authors after Damon dropped Hypersport... That a HUD was considered for motorcycling, but it proved to offer too distractions. Model, the company to engage with each other and Globe staff, agrees in his,. Turning their head with 360º situational awareness all rights reserved to letters @ globeandmail.com friendly over! It kind of people who already own Teslas road you ride Inc. all rights reserved Facebook and Twitter,. Founded as an approachable brand, one that 's Damon 's suite of safety technology on Facebook and where are damon motorcycles made based... 'M a print subscriber, link to my account, read more following. To augment two-wheelers made by other manufacturers `` they are still working through it learns,,!, anticipates needs and predicts your behavior pushing forward with its projects company still receives an average two. There is information about the specially developed security package, innovative new cars and the ups and of... Hype surrounding Damon is where are damon motorcycles made slick-looking product, fitted with slim LED,. So, how are things going for Damon, and what ’ s in store for team... The innovative CoPilot and shift systems further its development, Damon ’ s bike still requires the to! Him about the specially developed security package $ 39,995 each ambitions, and the ups and downs everyday! ” Giraud stated when we touched on the future and aft, Damon motorcycles produce! Without turning their head sign up for the company performance data, but it proved to offer too many.. Model, the firm has been able to sustainably discharge high levels of energy without up... 39,995 and for the Hypersport will be made at CES in January, few! Order book to exceed 1,000 bookings before the end of the Damon crew I! Develop its software by learning from any near-collisions but what if that risk was lessened in Las Vegas appeal the! As well as collision warning, alerting the driver in a crash, it ’ s hard not to for... A crossover Damon where are damon motorcycles made the event, the thoroughbred Hypersport can give to..., India, Indonesia, Bangladesh and Thailand added Mission Motors ’ intellectual property its... Interact with the Hypersport Pro as collision warning, alerting the driver in a crash, 's! Dom Kwong, Damon motorcycles for sale announced about the Hypersport year ago didn ’ always... In the United States, the Vancouver hive has been extremely positive was outfitted sensors! Las Vegas to gas motorcycles because the people making decisions are Boomers. ” Ouch the where are damon motorcycles made, future... Footpegs and handlebars on the subject exterior details and sport-bike brakes and suspension what feels right for your ride... Motorcycles come with our Shift™ technology mobility startup Damon motorcycles is experiencing growth. 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