We help businesses understand their customers and their competitive environments by developing data driven solutions to suit their needs, and applying analytical techniques to create relevant and actionable insights. Please note that blocking some types of cookies may impact your experience on our website and the services we offer. The more personalized a customer’s experience is, the greater their satisfaction will be. The SuperStudy is delivered via an annual subscription and provides actionable insights into the value of e-commerce programs — particularly in the areas of financial metrics, category performance and shopper behaviors.

OUR CDTS GIVE YOU UP-TO-DATE INSIGHT INTO THE FACTORS INFLUENCING BOTH IN-STORE AND ONLINE PURCHASE DECISIONS — AT AN UNMATCHED LEVEL OF GRANULARITY — ALLOWING YOU TO: OUR E-COMMERCE SUPERSTUDY™ IS THE INDUSTRY’S FIRST COMPREHENSIVE STUDY OF ONLINE GROCERY SHOPPING. In other words, eye tracking identifies and monitors a person’s visual attention in terms of location, objects, and duration. Angefangen bei Personenzählsystemen und Kundenfrequenzmessung im Eingangsbereich bis hin zu verschiedenen standortbasierten Technologien, die mithilfe von WLAN und Bluetooth die Bewegungsmuster der Besucher registrieren, können sich Einzelhändler ein umfassendes Bild von den Einkaufswegen ihrer Kunden machen. along with the people count. Shopper Location Analytics. How loyalty and promotions impact their behavior. in terms of location, objects, and duration. Busiest entrance. Queue management summary page Highlights banner. Store Performance metrics don’t need the shoppers’ identity. In a previous article, we talked about recognizing various end caps intelligence in retail companies and making maximum use of…, Your store is a dynamic ecosystem that works together to produce a profit. You see what sections, aisles, and displays get the most visual attention. , the biggest companies in the world have been buying eye tracking startups for years now.

In other words, eye tracking identifies and monitors a person’s.

Pairing our analytics capability with our anonymised app data, we will soon be in a position to provide a range of shopper analytics and intelligence, including: Shopper Behaviour Analytics Understand your customers’ shopping behaviour, including what they shop for, when they shop, how they respond to pricing promotions, and how loyal they are to your brands. Viele Einzelhändler nutzen in der jetzigen Zeit die Erkenntnisse aus dem Datenverkehr, um sich auf eine neue und andere Form…, Sollten wir den Corona-bedingten Lockdown vielleicht als eine Zeit des „Schwungholens“ für den Einzelhandel betrachten – eine Zeit des beschleunigten…, Mit Kundenfrequenzdaten können Sie Ihren Verbrauchern einen Schritt voraus sein Die Idee des Einkaufserlebnisses ist nicht neu, aber die heutige…, Der Luxuseinzelhandel durchläuft derzeit eine Transformation. When you truly understand shopper behavior, it becomes much easier to develop and execute effective promotion strategies and campaigns. The SuperStudyTM provides insights into how specific segments are performing at retail, and offers critical financial insights not available from traditional syndicated data providers. Craft a marketing strategy that efficiently reaches YOUR shoppers.

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