A writer and film-maker, she lives in rural Devon with husband, children, and an assortment of badly-behaved animals, including an enormous wolf. Instead of trick or treating, why not co…, Births, deaths, marriages and citizenship, about Pay your Council Tax by direct debit. She also explains more about the recent visual rebranding of Royal Museums Greenwich. “It’s also a specific market in terms both of meeting needs, and growth. And we sell over a million tickets a year to our paid sites, exhibitions, events, planetarium shows and, new this year. little... How

Another innovation is ‘easy English’ which has already been introduced at the Cutty Sark and will be added to the Royal Observatory in 2020: “This is aimed at the language school market, for those students in the UK to learn English. The beautiful Queen s House, completed in the 1630s, is the last remnant of this sprawling Tudor palace. Copyright © 2018.

But actually, public visits went up over the first three months at the Royal Observatory when we introduced it. Unlike the equator, the Prime Meridian is arbitrary. And they have been, since then, broadly on a par with previous years. “Looking at the location of our shops was also effective. We stock gifts from the National Maritime Museum, Cutty Sark, The Queen's House and the Royal Observatory, Greenwich for … Did you know the antimeridian (on the opposite side of the earth from the Prime Meridian) is the International Date Line? Royal Museums Greenwich is the seventh-most visited museum in the UK by visitor count (2,451,023 the Year 2016). They bring in extra income but more importantly attract a completely new audience.”, “The big key project in the pipeline is one that I’m really excited about. The Cutty Sark is currently celebrating its 150th anniversary. We take Chinese credit cards, and have started developing some Chinese retail products.”. “We have numerous digital projects planned for the year ahead,” says Harris. Protecting Required fields are marked *. “I also look after marketing, digital and press, how we drive visitor numbers, our public reputation and reach.”, “This year we are on track for a record year and expect to welcome around 2.8 million visitors. We are collaborating with Visit London and Visit Greenwich on a new domestic marketing campaign.”, Insight Investement ‘Astronomy Photographer of the Year’ Gallery: ’10 years of the World’s best space photography. This is still below the market average in London.”. The Queen’s House exhibits the paintings and art from the Royal Museums Greenwich collection which includes portraits, paintings and murals such as Working Boats from Around the British Coast by Alan Sorrell.

This is supplemented by self-generated income from trading and donations.

Images kind courtesy of Royal Museums Greenwich. Since 1884 Greenwich has been the location of the Prime Meridian and Greenwich Mean Time (GMT). The Royal Borough is committed to promoting equality, and the quality of life for all our citizens. Entertainments. There were a lot of processes that I had to learn to follow; it was quite an adjustment. “Besides the costs of an attraction where there are people, buildings and utility costs, we have all these other behind-the-scenes expenses. The museum is the most important collection in the world on the history of seafaring Britain. Harris credits her buying team with cementing the success of the retail ventures: “They have worked hard to make sure our ranges match the audiences coming in. “It shows that there was lots of price elasticity,” says Harris, though she acknowledges it was a bold move. You can go onboard the Cutty Sark and learn about the ship from the crew. These are the National Maritime Museum, the Queen’s House and the Royal Observatory. This change has brought in millions of pounds of additional income. “So it was a really simple change. Such as our museum stores, and caring for our fabulous collections, which need to be conserved. This is on top of the traditional European languages, and Russian, and so on.”. “But also the caterer Benugo was prepared to make quite a major capital investment into our main cafe in the National Maritime Museum. At the Royal Observatory you can actually stand on the meridian line. Visiting Royal Museums Greenwich from around the world. National Maritime Museum, Greenwich, London. The royal history of Greenwich stretches back to the mid-fifteenth century, when it was the site of a major royal palace.

We have also found it popular with families”. Visit the exhibits then enjoy a stroll through the gardens or have a picnic on the grass. Greenwich rail station and Maze Hill rail station. If you visit the Queen’s House be sure to look up and admire the fanciful patterns created in gold leaf on the ceilings by Richard Wright in the Great Hall. Also, it has not resulted in a significant drop in visitor numbers. “The idea is that, although it’s not practical to translate each of the labels against the objects in the museums, it means that you can do a museum tour, or a tour highlighting the best bits in your language.

That is in a London market where the average entry to a comparable attraction is between £20 and £25. “When I arrived, we were charging £9 for entry. The result of Harris’s initiatives has been an income growth of 45% over the past three years. For example, we’ve introduced wonderful tourist ranges that are bespoke to us. But as well as these historic sites, there are many other stories from London's past waiting to be discovered here. Technically Creative: inside the new company taking the immersive experience... Super Aqua Club & Connect&GO: creating a frictionless guest experience, Emma Chaplin on AIM: The Association of Independent Museums. The main change has been around the pricing strategy, as Harris explains: “We are required to provide free entry to the National Maritime Museum and the Queen’s House. So we have raised our profile to those markets, and our attractions have become more attractive to the travel trade.”, “In fact, we’ve had 15% growth in our visitor numbers across the portfolio of Royal Museums Greenwich sites over the past three years and expect to achieve 2.8m visitors this financial year for the first time.”, “I’m a great believer in looking at for any low-hanging fruit”, she says. “When I arrived, probably the biggest challenge for us was that we had a very strong need to increase our self-generated income and I was brought in to do that.”. At our paid sites it’s higher, where up to 90% of our visitors are international. The Royal Observatory, Cutty Sark, the Queen's House and National Maritime Museum - all these places remind us of Greenwich's unique history.

One that gives people the chance to experience what life on board would have been like. This includes interpretation in many languages: “For example, at the Royal Observatory now, all our main signage is in different languages. Royal Museums Greenwich I could see there was scope to increase our income if we could move to a more confident pricing structure.”, Shepherd Gate clock, Royal Observatory, Greenwich. We will try and deliver an authentic experience. Since 1884 Greenwich has been the location of the Prime Meridian and Greenwich Mean Time (GMT). “The way decisions are made is different, too. The historic area of Maritime Greenwich is a UNESCO World Heritage site. Did you know that King Henry VIII was born in Greenwich?

Browse our collection of gifts and homewares, inspired by our world renowned collections, with all purchases supporting the museums work. Book an audio tour of the Royal Observatory here. Be prepared to wait in a long queue to get your selfie with the line. While you are here, be sure to also check out the beautiful buildings of the Old Royal Naval College. Good and bad months seem to be predominantly determined by the weather. The Chinese market is huge, so we have Mandarin, of course. Essentially, what I have done is to restructure the business.”. See the famous portrait of Elizabeth I known as the Armada portrait in the Queen’s House, a 17th century classical building. Fortunately, because we’ve moved to a much more digitally-led approach, we can be a bit more nimble about that.”. Eleanor Harris has been in the role for three years, and over that period has led marketing, commerce and the front of house operation. How to make change, and how to influence where we’re heading. Find local tours and attractions on GetYourGuide. Millennium Falcon: Smugglers Run – Asa Kalama talks... Transporting guests to new worlds: the appeal of immersive... Merlin Entertainments stays ahead of the curve in China. The sole surviving tea clipper was the fastest ship of her time and is now an award-winning visitor attraction. While people will choose to staycation, I suspect they will do that in other parts of the UK. The pace of decision making at Royal Museums Greenwich was considerably slower. It also includes the Cutty Sark. Welcome to our Online Shop! We made a change strategically this year, spending more on long haul markets, less on European ones. Royal Museums Greenwich comprises four attractions. “We then use adverts to direct them through to web content we have created in several languages. Then be sure to check out Het Scheepvaartmuseum in Amsterdam too. Pre-order this year's catalogue exclusively with us to receive on 11 September: https://bit.ly/330uLva.

Admission is free to the National Maritime Museum aside from special exhibitions. the Magic: Dominic Wigley Talks Safety First at Merlin And then also a few key big changes can be preferable to lots of little ones that may not have a large effect. If it hadn’t worked, we would have moved to an off-peak pricing structure in the winter.”, “We were monitoring things very carefully.

Lalla studied English at St. Hugh’s College, Oxford University. But when it’s cold, wet or rainy, we tend to have a big drop in visitor numbers. “Thanks to [award winning digital marketing agency] Digital Visitor we can place very targeted ads, at the point in the year when we know that, say, an American visitor is making a decision about a holiday. “In the end, the persuader for our board of trustees to make a large change was the fact we went into the start of the last financial year with the Beast from the East, and probably our worst April on trading record,” says Harris. Here, the footfall was fairly low.”. “70% of our visitors are from overseas, with the European market still by far the biggest. The National Maritime Museum has collections of ship models and parts, maps, navigational instruments and more. Interactive Dark Ride, Splashing Ufo Rapid River, Yomiuri Land,... Interactive Dark Ride, Dragons wild shooting, Lotte World, South... Digital Waiver Management Solution from Semnox, The Most Comprehensive Party Reservations Software From Semnox, Transporting guests to new worlds: the appeal of immersive experiences, JT Thompson on the latest plans for the Hip Hop Hall of Fame.

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